Privacy policy

 

This Privacy Policy describes how fǔpí (“fupi”, the "Website", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.fupi.co (the "Website") or otherwise communicate with us regarding the Website (collectively, the "Services"). 

For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Effective Date: [12th November 2025]

Introduction

We are committed to protecting the privacy and security of your personal data when you use our Website: www.fupi.co and/or when you purchase our snack products online. This Privacy Policy explains how we collect, use, disclose, store and protect your personal data in accordance with the Personal Data Protection Act 2010 (Act 709) (“PDPA”).

Scope

This Policy applies to all visitors to our website, customers, and any individuals whose personal data we process in connection with our online/digital operations in Malaysia.

What Personal Data We Collect

Information that you directly submit to us through our Services may include:

  • Contact details including your name, address, phone number, and email.
  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information including your username, password, security questions and other information used for account security purposes.
  • Shopping information including the items you view, put in your cart, saved into your account like loyalty points, reviews, referrals or gift cards, or purchases
  • Loyalty points/product reviews/referrals/gift cards saved
  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Website and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Website and Services, Shopee and Lazada.
  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with products or services you have requested, in order to perform our contract with you.
  • When you visit our Website open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

  • Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfil your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account.
  • Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Website.
  • Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
  • Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you

Notice and Consent

By using our website or placing an order, you acknowledge that you have read this Privacy Policy and consent to the collection, use and disclosure of your personal data. You may withdraw your consent anytime by emailing hello@fupi.co, subject to legal or contractual obligations.

Disclosure of Personal Data to Third Parties

We may disclose your personal data to service providers, professional advisers, government authorities (as required by law), or others with your consent. All third parties are contractually bound to ensure confidentiality.

Cross-Border Transfers

If your personal data is transferred or stored outside Malaysia, we ensure that appropriate safeguards are in place to comply with applicable laws.

Cookies and Tracking Technologies

Our Website may contain links to third-party websites or online platforms. If you follow links to websites that are not linked with or controlled by us, please consider their privacy and security policies, as well as their other terms and conditions. We do not guarantee or accept responsibility for the privacy or security of such sites, including the accuracy, completeness, or trustworthiness of the information found on them. Information you give in public or semi-public venues, including information you provide on third-party social networking platforms, may be viewed by other users of the Services and/or users of those third-party platforms, with no restrictions on its use by us or a third party. Except as otherwise noted on the Services, our use of such links does not imply that we support the material on such platforms or their owners or operators.

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Children / Minors

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the following rights with your personal information. However, these rights are not absolute, and may only apply in particular circumstances. In some cases, we may deny your request as permitted by law.

  • Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
  • Right to Delete: You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
  • Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
  • Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
  • Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights as specified on our Website or by contacting us via the contact information provided below.

We will not discriminate against you if you exercise any of these rights. We may need to collect information from you to verify your identity, such as your email address or account details, before responding to your request. In line with applicable laws, you may appoint an authorized agent to submit requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will demand verification that you have authorized them to act on your behalf, and you may be required to authenticate your identification with us directly.

We will respond to your request in a timely way as required by law.

Complaints

If you have a problem about how we handle your personal information, please contact us using the information provided below. If you are dissatisfied with our answer to your complaint, depending on where you reside, you may have the right to appeal our decision by contacting us using the contact information provided below, or you may file a complaint with your local data protection authority.

International Users

Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.

If we transfer your personal information outside of Europe, we will use recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority in the UK, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy periodically. Revisions will be posted on our Website with the updated effective date.

Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact : Impossibly Guilty Pte Ltd via Email: hello@fupi.co